Our Story

Why Desserts?

We love cakes, cookies, cupcakes, pies and most of all, we love the holidays and special events that call for cakes to celebrate the special moments in life.  We love the smiles that our cakes bring to people’s faces, and that’s why we do what we do.

Imagine this, a 5 year old girl is presented with princess themed art cake and her friends are chiming in to her birthday song and she is completely mesmerized. She sees Ariel, Belle, Cinderella and Snow White all lined up on pink and yellow frosting with flames of candles flickering. The glee, joy and total wonderment in that one moment will be with her forever, the feeling of love and being cherished as a princess.

Here’s another moment to cherish – He is beaming with pride as the cake is presented to the love of his life, as friends gather to sing happy birthday. The way the candlelight on the classic Tiffany gift box cake, illuminates her soft and gentle face, and tears rolls down her face. She looks up at her husband and gives him the brightest, most stunning smile he has ever seen.

We love these magic moments. The main part of our business is catering to life’s most memorable occasions like birthdays, anniversaries, weddings, graduations with our special cakes. What a wonderful tradition it is to include something sweet and delicious to go with these very special moments in our lives.

Yet, do we always need a special occasion to have cake to indulge in?  At least that is not Sarah’s personal belief. Life is simple, we believe that life is worth celebrating whenever you feel like it. So, let us add a bit of pleasure and sweetness to your life and come in to enjoy our delicious handmade cakes, pies, cupcakes, cookies and our famous Secret O cheesecake, hmm….

So that’s us. This is what we do. And why we love it.

About Sweet Secrets

We have been delighting and dazzling customers since 1999 when we opened our first outlet. We now operate 2 stores, one in Central on Graham Street and the other in Causeway Bay on Canal Road. We also have a showroom in Quarry Bay where all our creations are handmade with love and care.

We use quality ingredients and you will taste the difference. Our motto is that our creations look BEAUTIFUL and also DELICIOUS. This is what sets us apart. How it tastes is as equally important as how great it looks. This means a lot of attention to detail. We use real butter, fresh eggs, Belgium chocolate, pure cream and high quality ingredients because this is what our discerning customers expect from a cake or dessert from Sweet Secrets. Everything is made fresh at our premises.

The Sweet Secrets Team

Sarah Lee is the founder of Sweet Secrets. She absolutely loves cakes and desserts and feels so blessed to be in a business that fulfills her passion. Sarah’s fondest childhood memories are of spending magical time in the kitchen with her mother baking, cooking and creating delicious treats for the family.

With these loving thoughts and a relentless aim to set herself apart from competitors, Sarah started Sweet Secrets. Though she has never received any formal baking or cake art training, she has a natural flair for taste and creativity to develop all the recipes that Sweet Secrets now offers. Her desire to spread the joy of sharing a delicious dessert with loved ones is a project in process now for more than ten years!

Because of her inspired passion, thousands of people have enjoyed Sweet Secrets’ creations, desserts and treats since 1999. Wave hello to Sarah the next time you visit the store.

Raymond, Pastry Chef of Magic Hands, has been with Sweet Secrets since the early years. He has developed all the cakes along with Sarah and has designed countless jaw-dropping, WOW factor and delicious art cakes for our very happy customers. He will take on any challenge to create the cake that will make a difference for your party.

Our Mission
  • We aim to make a difference in people’s lives by bringing forth fun, joy and happiness.
  • We strive for improvement and we aspire to be the best in what we do.
  • We are a profitable enterprise so that we may continue to grow and serve.

Sweet Secret’s creations have been featured on SCMP, HK Magazine, The List, Playtimes, Inside DB, Foodie, and many other publications. Click here to our media page.

Read more about our cakes, cupcakes, cookies and catering on our BLOG.